McKinsey (not GE) created this framework to help GE cope with its strategic decisions on a corporate level. In 1970, General Electric (GE) engaged McKinsey & Company to consult GE in managing its large and complex portfolio of strategic business units. It can then determine where to invest, to hold their position, harvest or divest. Correspondingly, a business can direct its business units. This matrix combines two dimensions: industry attractiveness and the competitive strength of a business unit into a matrix. GE Matrix, General Electric Matrix, Nine-box matrix) is a portfolio analysis tool used in corporate strategy to analyze strategic business units or product lines.
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